A little about our guests.
Nina and Mike have founded and built over 2 dozen companies between them. Nina and Mike met when Mike was mentoring Nina as she started up her new eCommerce business. Working together, they fell in love and Nina decided to join Mike in launching the new Inspirer.
Both Nina and Mike enjoy traveling and reading. They are artists, Mike with a brush and Nina with a camera. Nina is the surfing and tennis gal while Mike is a sponsored endurance athlete. He proudly served in the US Army.
With all their success, the greatest joy came for Nina and Mike when they found each other and found someone to share success with.
A little about their business.
Inspirer does just that – it inspires. Mike is the Ideator and Nina is the marketing and customer guru. She is involved in the design and marketing strategy and is involved in every customer and potential customer touchpoint.
Mike helps individuals and businesses discover, design, build and monetize unique ideas using a proprietary ideation process he developed.
One piece of advice (the nutshell version)
Communication is the only way you can feel comfortable to be in business with the one you love.
Be tolerant, accepting, and open to your partner’s point of view.
The Alchemist by Paulo Coelho
Marketing: A Love Story: How to Matter to Your Customers by Bernadette Jiwa