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About the show

Whether you are selling gift items at a holiday craft fair, doing a business to business expo or you have a table at an event, trade shows can give you a big boost in business if you plan them well.

Start long before you reserve the booth and do your research. Next, at the show, get there early and meet your neighbors. Don’t go it alone. Have a partner with you. Entice people into your booth and have a system to make sure no one feels ignored. Don’t be afraid to go out and say hello. Never hide.

And finally, don’t forget to follow up with everyone you met at the show. Proper planning can result in a super successful trade show. It’s a great way to get warm, interested leads and to begin creating relationships for future business.

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